5 Important SEO Tips for Self Defense Websites
After last year’s election, the number of Americans taking self-defense classes has soared. This is especially true for women and minorities, many of whom no longer feel safe.
This means that self defense websites can expect to see an increase in traffic, as long as they follow best practices for SEO.
Read on, to learn the best SEO tips for self defense sites.
Top SEO Tips for Self Defense Websites
Over the last 5-6 years, Google continues to release updates after updates, changing the way we think about SEO.
Here are 5 SEO tips you should know:
1. Reconsider your Keywords
When was the last time you thought about the keywords you were targeting? It’s a waste of time to focus on keywords that potential clients and customers are not even looking for.
Your keywords will be related to the topic you’re visiting. For example, if you blog about firearms, you might have keywords like “TBOTECH”, “most popular stun gun” etc.
You need to take the time to find the best keywords – keywords that turn into clients or purchases. This is often the case where long tail keywords come in, and this is a great way for you to rank higher on Google based on general search.
Instead of “self-defense class,” consider something like “The best defensive class in Chicago”. And instead of “self defense tips,” the long tail option is “self-defense tip for women”.
2. Step Up Your Content Marketing
Likes or hates it, content marketing is here to stay. And it remains one of the best ways for you to improve your SEO, attract new clients, and position your business as an expert in the world of self-defense.
Gone are the days when you can tap an article, put it in keywords, and climb the rankings. Google is too smart for that. Instead, you need to write useful, unique, and optimized content that will naturally appeal to readers and search engines.
3. Optimize For Mobile
Google prefers on mobile-friendly sites. But it’s not enough just to choose a mobile-friendly theme. This should be given. Instead, you need to design it to be better and faster.
Use medium resolution images, turn autoplay on your videos, show your content first. There are many things you can do to show Google that your site is appealing to mobile users.
4. Aiming for Trailers
When asking a question on Google, you’ll often get a small box of content that answers that question. The box includes a link back to your site, and that is gold SEO.
To make this happen on your website, you need to focus on answering questions about self-defense and make sure you write it in bullets and steps.
5. Optimize Your Site
Finally, you need to check if your website is optimized properly. These include:
Home meta description
Title subtitles and meta tags
Call to action
Title and subheadings
When possible, this should include a descriptive copy of your website. Include your keywords, and encourage visitors to click and read your content.